Hotel Vitale Celebrates Five-Year Anniversary

San Francisco's Only Luxury Waterfront Hotel Commemorates Five Years of "Luxury, Naturally"

SAN FRANCISCO (March 1, 2010) – Chip Conley, founder and CEO of Joie de Vivre, is pleased to announce the five-year anniversary of Hotel Vitale, the San Francisco luxury waterfront hotel that has received numerous accolades since opening on the city's Embarcadero in 2005 and has been a critical element in the resurgence of its waterfront neighborhood.

The hotel will commemorate five years of its trademark "luxury, naturally" hospitality with a private anniversary celebration of the San Francisco Eco Lifestyle. The green lifestyle story will be told in vignettes throughout the hotel, featuring Slow Food-inspired food and drink, green fashion, natural health and beauty, and eco-friendly art and design.

"Hotel Vitale represents Joie de Vivre's first luxury category, new-build hotel, and we couldn't be more pleased with its first five years," said Conley. "We consider Hotel Vitale the flagship property of the Joie de Vivre brand and a key component of the rejuvenation of the now thriving Embarcadero neighborhood. The hotel's theme then and now is ‘luxury, naturally' and it continues to resonate with our guests. Our five-year anniversary celebration will allow guests to learn more about how San Francisco is leading the green lifestyle movement."

Hotel Vitale was a much anticipated addition to the city's Embarcadero redevelopment, an ambitious waterfront revival that has seen the highly successful transformation of San Francisco's Ferry Building into an urban landmark, a thriving bazaar of artisan food shops, restaurants, and thrice-weekly Farmers Market. Since opening, Hotel Vitale has earned numerous accolades from influential travel publications, including perennial inclusion on the prestigious Travel + Leisure "World's Best Business Hotels" and Condé Nast Traveler's "Hot List."

The menu at Americano Restaurant & Bar reflects not only the hotel's proximity to seasonal fare at the farmer's markets, but also a larger commitment to the local sustainable food movement. Chef Kory Stewart, who recently took over the culinary reins from Paul Arenstam, is passionate about the farm to table philosophy and creating lasting partnerships with area farmers and purveyors.

"At Americano, we're not only committed to serving our guests the freshest ingredients, but to supporting our regional farming communities, fishermen, and other purveyors from around the Bay Area whenever possible," said Chef Stewart.

Hotel Vitale offers many indulgences and amenities that take advantage of its unique sense of place on the San Francisco's Embarcadero, such as spa treatments at penthouse-level Spa Vitale; complimentary morning yoga classes; a stepped series of outdoor terraces with overlooking the Ferry Building, the Bay Bridge, San Francisco Bay and downtown; twice-daily housekeeping; and 24-hour room service provided by Americano Restaurant. All guestrooms come equipped with luxury bath products, 440-count sheets, flat screen LCD televisions, and for those whose idea of relaxation is surfing the Web, Hotel Vitale also offers complimentary high-speed Internet and Wi-Fi access in all guestrooms and common areas.

About Hotel Vitale: Designed by Clark Manus of San Francisco-based Heller Manus Architects, Hotel Vitale is characterized by stunning waterfront views and an elegant design that reflects the natural beauty that surrounds the property. The hotel, rising eight stories at its highest level, comprises eight suites, six studios and 185 guestrooms including three spectacular terrace studios with adjoining rooftop decks. Hotel Vitale, located at 8 Mission Street in San Francisco, can be reached by telephone at 415.278.3700, visited online at www.hotelvitale.com, or found on Facebook.

About Joie de Vivre: San Francisco-based Joie de Vivre (http://www.jdvhotels.com) is a collection of creative lifestyle businesses. Founded in 1987 by Chip Conley, Joie de Vivre manages nearly 40 boutique hotels, more than 20 restaurants and four spas, and is recognized for creating innovative hospitality services and products and designing one-of-a-kind properties. Joie de Vivre also manages residential projects with hotel-style services and amenities. As California's largest boutique hotel collection, Joie de Vivre Hotels is becoming the hotel brand synonymous with the California travel experience, offering a wide range of unique urban, suburban and waterfront boutique hotels that cater to leisure and business travelers in all market segments. Joie de Vivre hotels are located in San Francisco, Marin County, Silicon Valley, San Francisco East Bay, Big Sur, Sonoma County, Santa Cruz, Sacramento and Los Angeles. In 2009, Joie de Vivre continued its California expansion, with hotels opening in Huntington Beach, Long Beach, Venice Beach and Santa Clara.